Marketing: A Case for Using Traditional Media

Online marketing is becoming necessary for brands because their customers and potential customers spend a lot of time on the Internet. Mobile marketing is also becoming more important because it often gives brands the ability to reach their target audience when these consumers are making purchase decisions at retail stores … “Marketing: A Case for Using Traditional Media”

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Some Thoughts on Social Media Monitoring and Analytics Reporting Tools

I want to trust the data that brands receive when they use any of the social media monitoring and analytics reporting tools available to them today. (And, as I found out when I was researching this post, there are a lot of them and I’m sure that some are better … “Some Thoughts on Social Media Monitoring and Analytics Reporting Tools”

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Market Research Is Marketing

Market research is marketing. This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they are selling, the effectiveness of their marketing campaigns, economic conditions or anything else that can influence their bottom line. It’s a … “Market Research Is Marketing”

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1911 Main Street’s Top 10 Social Networking Sites for Business 2011

This is the time of the year for holiday parties, college football bowl games, Santa Claus, and looking back at the year that was. It is also the time of year for “best of” lists… and lots of them. So, in keeping with the tradition, I submit to you my … “1911 Main Street’s Top 10 Social Networking Sites for Business 2011”

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An Increasing Number of People Use Smartphones to Research and Buy Products

The number of people who own smartphones in the United States is on the rise. According to comScore, for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones, up 10 percent from the preceding three month period. With the holiday gift-giving season … “An Increasing Number of People Use Smartphones to Research and Buy Products”

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The Business Decision: Unintended Consequences

Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the decisions that we make. But in the end, we are still making a decision. When … “The Business Decision: Unintended Consequences”

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Weight – Are Your Survey Results Biased?

As you may already know, there is an ongoing debate about the merits of Do-It-Yourself (DIY) market research. This debate is usually focused on survey research, in particular. As a blog post on blog.vovici.com, titled “Centralized vs. Decentralized Research: The Verdict Is In,” by Jeffrey Henning, Chief Marketing Officer at Affinnova, … “Weight – Are Your Survey Results Biased?”

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Making a Case for Hiring Marketing Strategy & Research Firms: Unknown Unknowns

Businesses need to make some tough decisions when allocating their marketing budgets. With the current economic conditions, it is tempting for businesses to attempt to save money by cutting back on their marketing strategy and research spend. All of the inexpensive Do-It-Yourself (DIY) market research tools out there make it … “Making a Case for Hiring Marketing Strategy & Research Firms: Unknown Unknowns”

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Using Facebook’s Demographic Data for Market Research

In today’s business environment, results need to be measured and success needs to be proven. That’s just the way it is. The Internet has given brands the ability to measure a lot of things (e.g., pageviews, unique visitors, conversion rates, click-through rates, etc.) And, social media monitoring tools are getting … “Using Facebook’s Demographic Data for Market Research”

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Mind Your Bases When Analyzing Data

Just so that you know, I’m about to get on my soapbox. As a former survey researcher, I know the importance of delivering quality data to a client. As I mentioned in a previous post, titled “The Importance of Reliable Sources,” it is ultimately the consumer’s responsibility to verify that … “Mind Your Bases When Analyzing Data”

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