In March of 2015, an eMarketer article asked, “Are we watching the death of SMS?” The author’s case is based on the fact that while the total number of SMS messages worldwide is projected to decrease in the near future, the total number of messages in over-the-top (OTT) mobile-messaging services … “Is SMS Marketing Still Effective? The Answer Is YES!”
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For a few years now there have been experts recommending that businesses invest in the equipment that allows customers to use their smartphones to make point-of-sale payments for goods and services at restaurants and brick-and-mortar retail stores. However, given the many potential roadblocks, it is not surprising that many businesses … “Why Proximity Mobile Payments Are Good for Business (Part One)”
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If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”
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When creating a marketing campaign, particularly one that uses sexual imagery to sell the product, it is important to consider what you are selling and to whom you are selling to. In his book, titled “Words That Work: It’s Not What You Say, It’s What People Hear,” Dr. Frank Luntz … “Using Sexual Imagery to Sell to Female Consumers”
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In recent years, when you tuned in to watch the Super Bowl, you could expect to see some beer commercials, car commercials, an occasional movie trailer, and a GoDaddy commercial or two that featured scantily dressed women who encouraged viewers to host their web sites or register their domain names … “Not Your Father’s Super Bowl Ads”
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It’s a new year. That means it is a good time to look ahead and try to predict what businesses will need to focus on in order to stay ahead of the game. As I was thinking about this post, a few things occurred to me. First, many of the … “Seven More Things That Will Influence Business in 2014”
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In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”
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Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me that is still stuck in my head. He had mentioned that people in his city love … “Made in the USA: The ‘Secret Sauce’ Needed for Success?”
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As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have even dreamed of selling their products and services internationally just a few years ago. Although international marketing is … “The Geography of Marketing: The Global Marketplace”
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The number of people who own smartphones worldwide continues to rise. Therefore, mobile marketing is becoming more important for businesses around the globe. While the technology that is used in mobile devices has improved markedly in recent years, there are still issues that marketers need to be aware of that can … “The Geography of Marketing: Staying Connected”
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