market research – Page 2 – chadjthiele.com

A New Study Finds That Improving Customer Satisfaction Really Is Good for Business

September 27, 2016September 27, 2016 Chad ThieleLeave a comment

For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top priority, many executives have only given it lip service. A new study from researchers from Michigan might change this, as they … “A New Study Finds That Improving Customer Satisfaction Really Is Good for Business”

In Retail, the Best Price Is Not Always the Lowest

September 20, 2016September 20, 2016 Chad ThieleLeave a comment

Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest price around won’t have the highest conversion rates. This post is intended to highlight some of the … “In Retail, the Best Price Is Not Always the Lowest”

Allocating Marketing and Communications Spend Using the 70|20|10 Approach

June 27, 2016June 28, 2016 Chad ThieleLeave a comment

Nearly every week it seems like there is either a new hot social networking site or an existing one changes the way that it does business in an effort to get more users to spend more time on the site. With all the buzz that these sites get, it would … “Allocating Marketing and Communications Spend Using the 70|20|10 Approach”

Your Customers Want a Better Mobile Shopping Experience

February 29, 2016May 19, 2016 Chad ThieleLeave a comment

It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few years now. However, while more businesses are starting to make investments … “Your Customers Want a Better Mobile Shopping Experience”

More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World

February 22, 2016February 22, 2016 Chad ThieleLeave a comment

The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being completed on mobile. According to a recent press release, Criteo’s “Q4 2015 State of Mobile Commerce Report” found that … “More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World”

Why Brands Shouldn’t Wait to Invest in Mobile Marketing

January 25, 2016January 25, 2016 Chad ThieleLeave a comment

If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are starting to see the value that mobile brings to the table. In fact, according … “Why Brands Shouldn’t Wait to Invest in Mobile Marketing”

Six More Things That Will Influence Business in 2016

January 09, 2016January 10, 2016 Chad ThieleLeave a comment

From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade of the Internet of Things. I’d even … “Six More Things That Will Influence Business in 2016”

‘Tis the Season for Giving Gift Cards – The Gift of Drinking, Dining, or Shopping

December 22, 2015December 22, 2015 Chad ThieleLeave a comment

According to a survey conducted by the National Retail Federation (NRF) in the first week of December of 2015, at the time the data was collected over nine in 10 consumers had yet to complete their holiday gift shopping. In fact, about eight percent said that they would not purchase … “‘Tis the Season for Giving Gift Cards – The Gift of Drinking, Dining, or Shopping”

The Internet of Things and the Future of Digital Marketing and Public Relations

December 05, 2015December 05, 2015 Chad ThieleLeave a comment

Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a mind-blowing rate. When looking at marketing and public relations, many businesses are currently still trying … “The Internet of Things and the Future of Digital Marketing and Public Relations”

Machine Learning and the Future of SEO

November 05, 2015November 06, 2015 Chad ThieleLeave a comment

Many of your current and future customers have found or will find your business by doing a search on Google or some other search engine. This is true whether you work for a Fortune 500 company or the mom-and-pop store down the street. While many factors influence whether or not … “Machine Learning and the Future of SEO”