Location-based social networking sites

A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business

July 13, 2016July 13, 2016 Chad ThieleLeave a comment

By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”

User-Generated Content Is Fuel for Recommendation Engines

April 26, 2016April 29, 2016 Chad ThieleLeave a comment

By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”

It Pays to Use These Shopping Apps

August 21, 2013August 21, 2013 Chad ThieleLeave a comment

According to a recent article on Forbes.com, Apple reported that there are about 1.25 million apps in its app store, while Google boasts over 800,000 apps. With this many options available, it is amazing that any individual app can find a way to stand out from the crowd. When an … “It Pays to Use These Shopping Apps”

Facial Recognition Technology and Privacy: Is a Deal Really Worth It?

September 22, 2012September 22, 2012 Chad ThieleLeave a comment

When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties. On the other hand, when facial recognition technology is mentioned to other people, they get excited about all … “Facial Recognition Technology and Privacy: Is a Deal Really Worth It?”

Smartphones Are Changing the Way We Shop

August 01, 2012August 02, 2012 Chad ThieleLeave a comment

One of the biggest challenges that retailers face once they get consumers into their stores is finding ways to get customers to see the products that they have for sale. For this reason, many store owners go to great lengths to make sure that the design and layout of their … “Smartphones Are Changing the Way We Shop”

Beyond the Check-In: The Sweet Sound of Location-Based Marketing

February 23, 2012February 28, 2012 Chad ThieleLeave a comment

The number of people who own smartphones in the United States continues to rise. According to comScore, for the three-month period ending in December of 2012, 97.9 million people in the United States owned smartphones, up 12% from the preceding three month period. Therefore, as I mentioned last week in a … “Beyond the Check-In: The Sweet Sound of Location-Based Marketing”

Is There a Daily Deal Site for the Rest of Us?

January 06, 2012January 07, 2012 Chad ThieleLeave a comment

With the rapid advances in technology, savvy marketers are finding additional ways to advertise their products and services. To help fill the need for additional marketing vehicles, smart tech startups are stepping up and creating interesting sites that are redefining the way consumers interact with businesses. Some of these tech … “Is There a Daily Deal Site for the Rest of Us?”

What Apps Are Currently on Your Smartphone?

December 30, 2011December 31, 2011 Chad ThieleLeave a comment

As I mentioned in a post earlier this month, comScore reported that for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones. As would be expected, this number continues to increase. In fact, according to Flurry Analytics, 6.8 million Android and iOS … “What Apps Are Currently on Your Smartphone?”

1911 Main Street’s Top 10 Social Networking Sites for Business 2011

December 13, 2011December 14, 2011 Chad ThieleLeave a comment

Photo credit: Montage Communications on Flickr.

This is the time of the year for holiday parties, college football bowl games, Santa Claus, and looking back at the year that was. It is also the time of year for “best of” lists… and lots of them. So, in keeping with the tradition, I submit to you my … “1911 Main Street’s Top 10 Social Networking Sites for Business 2011”

Beyond the Check-In: A Loyalty Program That Is Worth Checking Into

September 09, 2011September 10, 2011 Chad ThieleLeave a comment

Photo credit: A Year of Yesterdays on Tumblr.

If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”