Tag LinkedIn

Some Blog Housecleaning and Blatant Self-Promotion

Photo credit: Christophe BENOIT on Flickr.It has been about a year since I restarted posting content on this blog on a regular basis.

It is therefore a good time to assess what is working and what is not working and make some changes to how I use my time to get my ideas out there.

As we all know, there is only so much time in the day. Therefore, something has to give.

Currently, my time is split between posting here, keeping up with current trends in the marketing, public relations, and retail worlds, training, working, and searching for work.

Lately, I have been thinking about these activities and if they are actually helping me achieve my goals.

Often, if we write down the goals that want to achieve, it makes it more likely that we will accomplish them. That is what this post is intended to do.

Therefore, this post isn’t going to be like the rest of the ones on this blog. I understand that it might not be of interest to everyone. Therefore, it is okay to stop reading. I will see you next week.

For those of you interested in my thought process, I plan to give some quick thoughts on blogging, social media, and where you can find me in other places on the Internet.

The Written Word – HubPages, LinkedIn Pulse, Medium, Guest Blogging, and chadjthiele.com

There have been many articles written that point out that bloggers are getting a lot more views and engagement on posts published on LinkedIn Pulse and Medium.

This has me thinking about where and how I publish.

In the next few weeks, I plan to start publishing articles on LinkedIn Pulse. It seems like this is a great place to reach people when they are thinking about work.

Some bloggers suggest posting the same content on your own blog and on LinkedIn Pulse and Medium.

I haven’t decided if this is the best way to go yet.

This is a question that I plan to ask other bloggers at the Minnesota Blogger Conference at Concordia University in Saint Paul, Minnesota, on October 15, 2016. If you are going to be at the event, feel free to say hello.

I am also thinking about blogging about different topics. This might be how I use Medium. Or I might try some other blogging site.

I had been using HubPages to post non-marketing content. I plan to give that a try again, too.

If I do start to post elsewhere, I will let people know on Twitter and include links to some of the best content on this site.

I am also open to writing guest blog posts. If you need a content writer, let me know.

Social Media – Twitter, Facebook, LinkedIn, Snapchat, Instagram, Pinterest, Etc.

If you follow me on Twitter, you know that I announce new blog posts there.

I haven’t been promoting my blog anywhere else. However, I really should be sharing my post on LinkedIn. It’s on my must-add list.

Facebook would be a good place for non-marketing posts.

Pinterest, maybe.

Also, video is big. I plan to explore that more. I have already started to use Vine for personal posts. However, YouTube might also be in my future.

I have also been thinking about ways to promote the blog on Snapchat, but it doesn’t seem like the right place unless I add more networking into the mix.

Networking in the Twin Cities and Beyond

Great segue, right?

Anyway, I plan to start attending more networking events in the Twin Cities.

In 2011 and 2012, I was attending events hosted by the Minnesota Chapter of the American Marketing Association (MNAMA) and the Minnesota Interactive Marketing Association (MIMA).

I plan to start attending some of their events again.

I also plan to explore other events in the area, too.

If you have any suggestions, please let me know.

Final Thoughts

We are all overloaded with information.

Whether at work or in our personal lives, finding the right way to reach people is a must.

With all the rapid changes in the world, we need to constantly adjust what we do. What works today might not work next year or even next week.

That said, I am going to end this post by asking you to connect with me on social media and continue the discussion there. (See the links in the sidebar.)

And, if you know of anyone looking for a marketer with experience and training in mobile marketing, content marketing, social media marketing, email marketing, market research, project management, inbound sales, and community outreach, feel free to have them contact me. I am actively looking for a marketing job in the Twin Cities.

Thank you again for your time.

Chad Thiele

 

Photo credit: Christophe BENOIT on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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Why Executives and Thought Leaders Need to Be on LinkedIn

Photo credit: Mambembe Arts & Crafts on Flickr.In June, Microsoft purchased LinkedIn for $26.2 billion.

Experts are saying this is a great move for Microsoft because it gives them additional data to enhance their existing tools. This will help Microsoft compete with Salesforce.com.

“LinkedIn is one of the best new business sales tools in the world of [business-to-business] and in many ways competes head on with Salesforce,” Julie Langley, partner with London-based mergers-and-acquisitions consultancy Results International, is quoted as saying in an Adweek article. “When Microsoft integrates LinkedIn with its [customer relationship management] suite … what you have is a hugely powerful tool that is truly differentiated and one that poses a real threat to Salesforce.”

Hopefully, this will mean that businesspeople around the globe will get even more value from LinkedIn, helping them grow their businesses by leveraging all the tools that are provided by both LinkedIn and Microsoft.

In order to stay competitive, it’s now even more important for businesses to ensure that their executives, thought leaders, and any other employees who play a key role in the business actively use the site to help generate leads and grow their business.

A Place to Promote Your Credentials

Before it was purchased by Microsoft, LinkedIn was already showing healthy growth, increasing from 300 million users in 2014 to roughly 433 million users today. According to its website, LinkedIn is currently acquiring two new users per second.

While some people point out that only 25% percent of its users are active users, just having a robust profile on LinkedIn has value—particularly for B2B businesses.

This is because more buyers are doing some research online before making a purchase decision.

In fact, according to Corporate Executive Board (CEB, Inc.),  77% of B2B buyers don’t talk to a salesperson until they do their own research.

Forrester even estimates that 90% of the sales process might already be completed before a salesperson gets involved.

And, according to Dell, 70% of people who make purchase decisions in B2B businesses use social media to help them decide.

If your B2B business is selling a high-value product or service, you can be sure that at least some of your potential customers are turning to LinkedIn to check the credentials of the executive management team or even the mid-level employees who they will be working with or buying their products or services from.

And, for people who are looking to hire consultants or advisors, knowing the past education and experience of the people who they are taking advice from is extremely important. This is definitely a time when many people will turn to LinkedIn.

Even job applicants turn to LinkedIn to see if they would be a good fit for an organization.

It is therefore important that your executive management team, thought leaders, and other key employees help current and prospective customers (or future coworkers) find the information that they are looking for on LinkedIn when they search for it.

It’s Even Better to Do More Than Just Be on LinkedIn

Knowing that LinkedIn is used by prospective customers, it makes sense to encourage your employees to join LinkedIn.

It is also extremely important that when they create their profiles they include the information that prospective customers would be looking for.

Businesses looking for a starting point might want to check out a post written by Katherine Drotos on the proresource blog that explains some of the key elements needed to create a professional LinkedIn profile.

It is important to know that LinkedIn profiles can show up in search engine results pages (SERPs.) Therefore, as Ms. Drotos points out, “Remember to include those keywords!”

She also suggests growing your network on LinkedIn.

This is particularly important for your sales team, because according to the Sales Benchmark Index, “98 of 100 sales reps who have at least 5,000 LinkedIn contacts reach or surpass their sales quotas.” (This statistic was highlighted in a post on the HubSpot blog.)

It should be noted that connections are important for all employees, as it makes it easier for potential customers to find common connections.

Other experts, including Greg Jarboe, President and Co-Founder of SEO-PR, suggest that in order to have success on LinkedIn, users need to participate in many different ways, including responding to questions in relevant LinkedIn Groups, publishing content on relevant topics, and reaching out to key targets.

In other words, with the proper strategy, you are more likely to have success with LinkedIn the more you actively engage with current and potential customers on site.

Final Thoughts

As experts have suggested, it takes more than creating a profile on LinkedIn if you are really looking to generate a lot of leads using the site.

That said, for B2B companies, encouraging your key employees to create a professional profile on LinkedIn is a must even if you don’t use the site in any other way.

This is because many potential customers will turn to LinkedIn to research the companies that they plan to hire.

Furthermore, because it is now a part of Microsoft, the data from LinkedIn will potentially be integrated into other Microsoft products.

If your employees are not on LinkedIn, there is a chance that users of other Microsoft products will find your competitors first because the information from your company is nowhere to be found.

Photo credit: Mambembe Arts & Crafts on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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