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The Importance of Knowing Where to Look

When I was just starting out in my career, my former boss, who I also consider a friend and a mentor, said something that has remained with me ever since.

In talking about the work that we did, she said, “We don’t need to know everything; we just need to know where to find it, right?”

Keep in mind, she wasn’t saying that expertise isn’t necessary, because it definitely is.

The point is that it’s impossible to know everything, even within your given field of study. That’s why it’s important to know who you can turn to in order to get answers to questions that arise each and every day.

This can include knowing who in your company you can turn to for advice on how to solve a problem, as well as knowing what books, websites and other resources are available that can provide the answers to specific types of questions. (In some cases, social media has even given us access to thought leaders who we might not otherwise be able to contact.)

But, if you don’t where to look in the first place, it is going to take a lot longer to find the answers to your questions.

For that reason, knowing where to find the information needed to answer a question might be as valuable as knowing the answer to the question itself.

Photo credit: timetrax23 on Flickr.

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

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