New Research Reveals How Many U.S. Adults Currently Own Smart Speakers

According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million people. Interestingly, about half of American adults who own smart speakers report that they own … “New Research Reveals How Many U.S. Adults Currently Own Smart Speakers”

Read More

Why It’s Important to Know What Your Brand Sounds Like

The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience created specific sounds or jingles that customers came to recognize and associate with the … “Why It’s Important to Know What Your Brand Sounds Like”

Read More

Six More Things That Will Influence Business in 2016

From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade of the Internet of Things. I’d even … “Six More Things That Will Influence Business in 2016”

Read More

The Internet of Things and the Future of Digital Marketing and Public Relations

Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a mind-blowing rate. When looking at marketing and public relations, many businesses are currently still trying … “The Internet of Things and the Future of Digital Marketing and Public Relations”

Read More