The idea of creating a marketing campaign that is focused on a holiday is nothing new. Businesses have been doing this for years. They do it because it works. Part of the reason why it works is because people often want to feel a connection to the world around them, … “Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday”
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According to a survey conducted by the National Retail Federation (NRF) in the first week of December of 2015, at the time the data was collected over nine in 10 consumers had yet to complete their holiday gift shopping. In fact, about eight percent said that they would not purchase … “‘Tis the Season for Giving Gift Cards – The Gift of Drinking, Dining, or Shopping”
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The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money in the short term, it was a very savvy business decision for many reasons. … “An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black Friday Is Good Business”
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