Beyond the Check-In: A Loyalty Program That Is Worth Checking Into

If you have been reading my blog posts for the last few months, you know that I am a fan of social media, and location-based social networking sites, in particular. In a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” I wrote about some of the ways that … “Beyond the Check-In: A Loyalty Program That Is Worth Checking Into”

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Using Facebook’s Demographic Data for Market Research

In today’s business environment, results need to be measured and success needs to be proven. That’s just the way it is. The Internet has given brands the ability to measure a lot of things (e.g., pageviews, unique visitors, conversion rates, click-through rates, etc.) And, social media monitoring tools are getting … “Using Facebook’s Demographic Data for Market Research”

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The Life Cycle of a Social Networking Site

On June 28th, 2011, Google added its shiny new toy to the social networking space. Although it has only been about two weeks since the launch of Google+, many blog posts and news articles have already been written about it. Some talk about the features of Google+, some focus on its … “The Life Cycle of a Social Networking Site”

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