If you are like me, your email inbox is filled with so many emails that every once in a while you need to set aside some time to the hit the delete button without even bothering to read most of them. Given all the competition for a person’s attention, it … “HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send”
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There is a lot of evidence out there that coupons help drive sales. This is partially due to the fact that customers like coupons. In fact, I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them. This … “Customers Love Coupons, but Hate the Fine Print”
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Marketers and management know the effect that marketing has on the bottom line. However, if the sales and customer service staff are not trained in marketing, the business could be missing out on opportunities to increase sales, now and in the future. The Importance of a Strong Email List A … “Why Sales and Customer Service Staff Should Be Trained in Marketing”
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Email marketing can be an effective way to reach your target audience. However, sending too many email messages to the wrong audience or even the right audience at the wrong time might not only be a waste of time and money, but it might also hurt future sales. Furthermore, if … “Your Email Marketing Campaigns Could Cost More Than You Think”
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If you are looking to leverage the power of the Internet to help grow your business, one of the first places I’d suggest that you look is HubSpot. According to the “Company Fact Sheet” on hubspot.com, “HubSpot is an Internet marketing startup whose software helps businesses get found online, generate … “An Excellent Resource for Internet Marketing Advice – HubSpot”
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When you measure the success of your marketing campaigns, are you looking at all the right metrics? And, are you defining success correctly? Depending on what you are measuring and how success is defined, some of your most successful marketing campaigns could be hurting your business in the long run. … “Your Successful Marketing Campaigns Might Be Hurting Your Business”
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