Social Media Marketing Is About Business… And, That’s No B.S.

By now, you have probably heard someone say that your business should be using social media to help market your products or services. There is no doubt that the other decision-makers in your company have heard that, also. There is a chance that they have decided to take a wait … “Social Media Marketing Is About Business… And, That’s No B.S.”

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Every Interaction With a Consumer Is Marketing

Others have said it before, but I will say it again. Marketing is not handled by just the people in a company’s marketing department. Marketing is everyone’s responsibility. I was reminded of this yesterday, when I was at the post office. I arrived only 15 minutes before the post office … “Every Interaction With a Consumer Is Marketing”

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Providing a Great Work Environment Is Good for Business

A recent article that was posted on CNNMoney.com reminded me of the fact that providing a great work environment for its employees is extremely important for any company. Companies that provide a great work environment for their employees not only generate good will within the community, but they also tend … “Providing a Great Work Environment Is Good for Business”

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The Business Decision: Unintended Consequences

Every waking minute, humans make choices. Do you wear the blue shirt or the white one? Do you eat lunch at Subway or McDonald’s? Do you eat lunch at all? Sometimes, external factors influence the decisions that we make. But in the end, we are still making a decision. When … “The Business Decision: Unintended Consequences”

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Sometimes It Pays to Trust Your Gut

As I mentioned in my last blog post, it is important that organizations measure the success of all of their marketing efforts. In most cases, measurement is required to justify the costs associated with each marketing campaign. Furthermore, when you monitor the results of each campaign on an ongoing basis, … “Sometimes It Pays to Trust Your Gut”

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The Hidden ROI of Social Media Marketing

As a former survey researcher, I understand the importance of measuring the success of your marketing efforts. If you don’t have a way to measure how well any given marketing campaign is doing, how do you know whether or not it’s worth the time and effort? And, maybe more important, … “The Hidden ROI of Social Media Marketing”

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The Power of a Positive Online Review

As I have mentioned in other blog posts, the Web has changed the rules when it comes to spreading information about local businesses. This is particularly true when we look at reviews that are given to local hotels, stores and restaurants. Before the advent of the World Wide Web, when … “The Power of a Positive Online Review”

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Educating Employees About Brand Advocacy

Word-of-mouth advertising is talked about a lot these days, thanks in part to the increased connectivity that Web 2.0 has given us in recent years. It is not surprising, then, that brands all over the world have put an increased focus on providing the best customer service possible, in an … “Educating Employees About Brand Advocacy”

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A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.

Many people will agree that having a dry cleaner that you can trust is a fairly important thing (it really only takes the loss of one of your favorite shirts to learn that lesson.) So, when I moved to Midtown Atlanta in the summer of 2010, one of the first … “A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.”

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