No matter what product or service you sell, every business is your competition. While this has always been the case, current trends are forcing companies to face the reality that their customers now have the ability to spend their finite monetary resources in an unlimited number of ways. When they … “Why Customer Experience Is More Important Than Ever Before”
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For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top priority, many executives have only given it lip service. A new study from researchers from Michigan might change this, as they … “A New Study Finds That Improving Customer Satisfaction Really Is Good for Business”
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While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to shrinkage. That is billion with a “B”. This estimate was cited in a … “Low- or No-Tech Solutions for Retail Loss Prevention”
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There is a lot of evidence out there that coupons help drive sales. This is partially due to the fact that customers like coupons. In fact, I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them. This … “Customers Love Coupons, but Hate the Fine Print”
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By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”
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In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”
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The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”
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The lowly shopping cart, otherwise known as a buggy, carriage, trundler, wagon, or a trolley if you live in the United Kingdom or Australia, can be an easily overlooked sales tool in brick-and-mortar retail stores. However, in reality, the shopping cart can play a huge role in helping increase the … “Need to Increase Sales in Your Brick-and-Mortar Store? Offer Customers a Shopping Cart!”
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The Deer in the Headlights Look We have all seen it. In fact, we have all probably displayed that look on our faces at one time or another. For those of us who are early adopters of new technology, we know this look all too well. It’s the look displayed … “The Importance of Training Employees About the New Uses of Technology”
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If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”
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