HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send

If you are like me, your email inbox is filled with so many emails that every once in a while you need to set aside some time to the hit the delete button without even bothering to read most of them. Given all the competition for a person’s attention, it … “HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send”

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Instagram Stories Might Be Good for Snapchat and Great for Marketers

As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars invested in the app. However, after Instagram copied some of the features that make Snapchat unique, … “Instagram Stories Might Be Good for Snapchat and Great for Marketers”

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Why Executives and Thought Leaders Need to Be on LinkedIn

In June, Microsoft purchased LinkedIn for $26.2 billion. Experts are saying this is a great move for Microsoft because it gives them additional data to enhance their existing tools. This will help Microsoft compete with Salesforce.com. “LinkedIn is one of the best new business sales tools in the world of … “Why Executives and Thought Leaders Need to Be on LinkedIn”

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Smart Marketers Know When to Zig While Others Zag (and Vice Versa)

A 2013 Fast Company article has some insight that marketers could benefit from. “Disruptive strategies begin with the courage to zag where others zig,” writes Kaihan Krippendorff. “If your competitors are all starting to turn left, you look right. It is actually not that hard to do. It takes no … “Smart Marketers Know When to Zig While Others Zag (and Vice Versa)”

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Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday

The idea of creating a marketing campaign that is focused on a holiday is nothing new. Businesses have been doing this for years. They do it because it works. Part of the reason why it works is because people often want to feel a connection to the world around them, … “Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday”

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Luxury Shopping Bags: Status Symbols and Social Media Props

People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money … “Luxury Shopping Bags: Status Symbols and Social Media Props”

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The Decrease in Social Sharing, Mobile Websites, and Dark Social

Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that customers and prospects find their business when it is most important… when the customers and prospects … “The Decrease in Social Sharing, Mobile Websites, and Dark Social”

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