Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

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“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”

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Charity Runner: The Beginning of a Fundraising Journey

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Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will give some context to future posts. It also lets readers know where else they can … “Charity Runner: The Beginning of a Fundraising Journey”

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Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y

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BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”

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