A Huge Social Media Fail—Or Is It?

In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May, BuzzFeed posted an article, titled “19 Companies That Made Huge Social Media Fails.” … “A Huge Social Media Fail—Or Is It?”

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Green Is Good for Business

In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”

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Made in the USA: The ‘Secret Sauce’ Needed for Success?

Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me that is still stuck in my head. He had mentioned that people in his city love … “Made in the USA: The ‘Secret Sauce’ Needed for Success?”

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The Geography of Marketing: The Global Marketplace

As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have even dreamed of selling their products and services internationally just a few years ago. Although international marketing is … “The Geography of Marketing: The Global Marketplace”

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Some Thoughts on the 2012 Super Bowl Commercials

Super Bowl XLVI set the record for the most-watched telecast in U.S. history. The Nielsen Company said on Monday that an estimated 111.3 million people in the U.S. watched the game on television on Sunday night. People who tuned in to watch the game itself were treated to one of … “Some Thoughts on the 2012 Super Bowl Commercials”

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Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y

BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”

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Your Successful Marketing Campaigns Might Be Hurting Your Business

When you measure the success of your marketing campaigns, are you looking at all the right metrics? And, are you defining success correctly? Depending on what you are measuring and how success is defined, some of your most successful marketing campaigns could be hurting your business in the long run. … “Your Successful Marketing Campaigns Might Be Hurting Your Business”

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