Many Success Stories Actually Are Great Stories

Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an interesting story to tell. For example, did you know that some of the most beloved breakfast cereals can trace … “Many Success Stories Actually Are Great Stories”

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The Value of a Good Book: Books I Have Read in the Last Year

Every April, I write a post that lists the books that I have read in the last year, along with the reviews that I posted about the books on Goodreads and Amazon.com. This allows me to highlighting some good books. But, maybe more importantly, it serves as motivation to get … “The Value of a Good Book: Books I Have Read in the Last Year”

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Facebook Ads Can Be Highly Effective

Even before Facebook went public on May 18, 2012, people were questioning what value Facebook offered to the business community. Since going public, Facebook has been under even more scrutiny. In particular, people have questioned the effectiveness of Facebook advertising. While many of the critiques have merit, particularly when you … “Facebook Ads Can Be Highly Effective”

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Social Media Marketing Is About Business… And, That’s No B.S.

By now, you have probably heard someone say that your business should be using social media to help market your products or services. There is no doubt that the other decision-makers in your company have heard that, also. There is a chance that they have decided to take a wait … “Social Media Marketing Is About Business… And, That’s No B.S.”

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The Value of a Good Book: Insights From Will Hunting

“See, the sad thing about a guy like you is in 50 years you’re gonna staht doin some thinkin on your own and you’re gonna come up with the fact that there are two certainties in life. One, don’t do that. And two, you dropped a hundred and fifty grand … “The Value of a Good Book: Insights From Will Hunting”

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Useful Insight From “Why We Buy”

Recently, I finished reading “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) by Paco Underhill. In my review of the book on Amazon.com and other various websites, I mention that the book is “one of the most informative and entertaining … “Useful Insight From “Why We Buy””

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