Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter

You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”

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Although Social Media Is Great For Qualitative Research, It Shouldn’t Replace Other Methodologies

For last few years, there has been a lot of talk about how social media can be used to gain insights into the wants and needs of your customers. There is no doubt in my mind that there is a lot of great information that can be gained by monitoring … “Although Social Media Is Great For Qualitative Research, It Shouldn’t Replace Other Methodologies”

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Every Interaction With a Consumer Is Marketing

Others have said it before, but I will say it again. Marketing is not handled by just the people in a company’s marketing department. Marketing is everyone’s responsibility. I was reminded of this yesterday, when I was at the post office. I arrived only 15 minutes before the post office … “Every Interaction With a Consumer Is Marketing”

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You Can Learn A Lot in the Margins

The way that we live our lives is constantly changing as a result of advancements in technology. In some cases, the changes have been subtle. In others, the changes have been far more dramatic. Either way, it is hard to question that most of this change is for the better. … “You Can Learn A Lot in the Margins”

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Never Stop Questioning the Answers

Maybe it’s my market research background. Or, maybe it’s just something that I have learned from experience. No matter where it’s coming from, I think that one of the most important things to remember is to always evaluate the way that you are doing things and verify that there isn’t … “Never Stop Questioning the Answers”

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