There is a lot of information being shared on the Internet. This is great if it is used to entertain, mobilize people to action, or help people make educated decisions. The problem is that people often share things online without really thinking about what they’re sharing. This leads to the … “Think About What You’re Sharing Online: Is That Statistic Really Accurate?”
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It has been about a year since I restarted posting content on this blog on a regular basis. It is therefore a good time to assess what is working and what is not working and make some changes to how I use my time to get my ideas out there. … “Some Blog Housecleaning and Blatant Self-Promotion”
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Communication is often difficult enough when we are all speaking the same language. It becomes even more difficult when your target audience is more comfortable using a different language. A report released by the Center for Immigration Studies pointed out that one in five U.S. residents now speak a language … “Don’t Worry, They’re Just Words: Lost in Translation”
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As I post this, we are only a few hours from the start of a new year. Although the new year brings with it hope of a new beginning, the past is not that easy to escape. This is truer than ever before given the fact that people can find … “Using Search Engine Optimization for Online Reputation Management”
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Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In fact, as a HubSpot blog post points out, “B2B marketers that use blogs receive 67% … “Content Marketing Basics: It Doesn’t Pay to Plagiarize”
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The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends. However, even though there are many additional things that demand your attention, the work still needs to get done. In fact, chances are that your business has year-end goals that need … “Content Marketing: The Value of Reruns”
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Recently, I joined HubPages as a way to help get the word out about my blog and possibly earn a little income by writing. If you are not familiar with HubPages, it is an online community designed to help writers share their content. The site allows users (a.k.a. “Hubbers”) to … “HubPages, Squidoo and Getting Paid to Use Facebook”
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In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand … “Don’t Worry, They’re Just Words: Part II”
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If you have read Seth Godin’s blog, you know that he is one smart dude. His blog posts are filled with useful observations and insights from the business world. And, as you might have noticed, many of his blog posts are short and sweet. They get to the point and … “Blogging Like Seth Godin”
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Market research is marketing. This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they are selling, the effectiveness of their marketing campaigns, economic conditions or anything else that can influence their bottom line. It’s a … “Market Research Is Marketing”
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