Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon

For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”

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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business

By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”

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Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”

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Showrooming, Webrooming, and the New Reality of Omni-Channel Retail

A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would become nothing more than showrooms where customers would go to check out and try on merchandise, only to purchase the items … “Showrooming, Webrooming, and the New Reality of Omni-Channel Retail”

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User-Generated Content Is Fuel for Recommendation Engines

By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”

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Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience

A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while they shop in a retailer’s brick-and-mortar store. While there are retailers out there that are doing some very … “Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience”

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Why Inventory Management Systems Are So Important to the Future of Digital Marketing

When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help consumers find the items that meet their needs and ultimately lead to increased sales. When a brand or retailer recommends a product to … “Why Inventory Management Systems Are So Important to the Future of Digital Marketing”

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Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing

Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment of customer purchases. While this is great news for Macy’s, the brands it sells, and its customers, it might be … “Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing”

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Why Sales and Customer Service Staff Should Be Trained in Marketing

Marketers and management know the effect that marketing has on the bottom line. However, if the sales and customer service staff are not trained in marketing, the business could be missing out on opportunities to increase sales, now and in the future. The Importance of a Strong Email List A … “Why Sales and Customer Service Staff Should Be Trained in Marketing”

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Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales

In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know this can use this knowledge to their advantage in order to increase sales in their stores by providing exclusive … “Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales”

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