Publications

Guest Blog Posts:

“Mobile Marketing: 3 Things That Small Businesses Should Do Right Now” Strategy E-ssentials blog. April 26, 2012.

“The Future of Location-Based Marketing” Strategy E-ssentials blog. February 16, 2012.

“Why Holiday Shoppers Don’t Buy From You & What You Can Do About It.” Cowritten by Karin Khuhro. Strategy E-ssentials blog. November 21, 2011.

“When Developing Your Next Marketing Campaign, Don’t Forget About SEO.” Strategy E-ssentials blog. September 30, 2011.

 

CUNA Research Review Articles:

“Use of Employee Incentives Has Increased in Recent Years as Credit Unions Seek to Overcome Operational Challenges.” Research Review. Issue #50.

“Consumer Loan Applications: Members Still Prefer ‘Bricks’ to ‘Clicks’.” Research Review. Issue #48.

“Credit Union Compensation Trends: Salary Increases Down, the Use of Variable Pay Up, and Change Is on the Way.” Research Review. Issue #35.

“Cash Compensation of Credit Union Marketing VP/Directors, Marketing Manager/Supervisors, and Business Development Managers.” Research Review. Issue #21.

“Internet Banking Transaction Volume and Costs.” Research Review. Issue #18.

 

Contributor to the Following CUNA Publications/Research Reports:

Incentives Survey – 2006/2007

National Member Survey – 1998, 2002, 2006/2007

Survey of Potential Members: Opportunities and Challenges in Growing Your Membership – 2006/2007

Consumer Lending Survey – 2005/2006

Checks & Balances: Credit Unions & Overdraft Privilege Programs – 2005

Complete Credit Union Staff Salary Survey – 1998 to 2004

Small Credit Union Staff Salary Survey – 2000 to 2004

Credit Union Staff Benefits Survey – 1998, 2001, 2003/2004

“Serving Members of Modest Means” Survey Report – 2003

Technology & E-Commerce Survey Report – 2002/2003

Fees Survey Report – 1998, 1999, 2002

Marketing by the Numbers Survey Report – 1998, 2001

Youth and Seniors Marketing Survey Report – 2001

E-Commerce Survey Report – 2000

Staffing & Space Survey Report – 1999

Remote Access & Technology Survey Report – 1999