Guest Blog Posts:

“Mobile Marketing: 3 Things That Small Businesses Should Do Right Now” Strategy E-ssentials blog. April 26, 2012.

“The Future of Location-Based Marketing” Strategy E-ssentials blog. February 16, 2012.

“Why Holiday Shoppers Don’t Buy From You & What You Can Do About It.” Cowritten by Karin Khuhro. Strategy E-ssentials blog. November 21, 2011.

“When Developing Your Next Marketing Campaign, Don’t Forget About SEO.” Strategy E-ssentials blog. September 30, 2011.


CUNA Research Review Articles:

“Use of Employee Incentives Has Increased in Recent Years as Credit Unions Seek to Overcome Operational Challenges.” Research Review. Issue #50.

“Consumer Loan Applications: Members Still Prefer ‘Bricks’ to ‘Clicks’.” Research Review. Issue #48.

“Credit Union Compensation Trends: Salary Increases Down, the Use of Variable Pay Up, and Change Is on the Way.” Research Review. Issue #35.

“Cash Compensation of Credit Union Marketing VP/Directors, Marketing Manager/Supervisors, and Business Development Managers.” Research Review. Issue #21.

“Internet Banking Transaction Volume and Costs.” Research Review. Issue #18.


Contributor to the Following CUNA Publications/Research Reports:

Incentives Survey – 2006/2007

National Member Survey – 1998, 2002, 2006/2007

Survey of Potential Members: Opportunities and Challenges in Growing Your Membership – 2006/2007

Consumer Lending Survey – 2005/2006

Checks & Balances: Credit Unions & Overdraft Privilege Programs – 2005

Complete Credit Union Staff Salary Survey – 1998 to 2004

Small Credit Union Staff Salary Survey – 2000 to 2004

Credit Union Staff Benefits Survey – 1998, 2001, 2003/2004

“Serving Members of Modest Means” Survey Report – 2003

Technology & E-Commerce Survey Report – 2002/2003

Fees Survey Report – 1998, 1999, 2002

Marketing by the Numbers Survey Report – 1998, 2001

Youth and Seniors Marketing Survey Report – 2001

E-Commerce Survey Report – 2000

Staffing & Space Survey Report – 1999

Remote Access & Technology Survey Report – 1999

Chad Thiele

Marketing analyst and strategist, content curator, applied sociologist, proud UW-Madison alumnus, and an Auburn-trained mobile marketer. My goal is to help businesses identify trends that will help them achieve their marketing objectives and business goals. I'm currently looking for my next career challenge. Please feel free to contact me anytime at:

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