Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think

There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing efforts might panic after hearing that statistic. After all, comScore is a reputable media measurement … “Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think”

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Marketers Should Still Bet on Mobile Devices #Mobilefirst

In the quest to be the first to reach customers with the latest technology, some marketers are downplaying the importance of mobile devices or even predicting their demise and are moving on to other technologies (e.g., voice-activated technology, AR, VR, MR, etc.) In some cases, they are using what Google … “Marketers Should Still Bet on Mobile Devices #Mobilefirst”

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ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience

For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives to improve user experience, it is not surprising that website speed influences how Google ranks your … “ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience”

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Ways to Use Podcasts to Reach Your Target Market

Podcast consumption is on the rise. With this in mind, now might be the time to start using podcasts to market your products or services. This doesn’t always mean that you need to dedicate your time and resources to creating your own podcast. There are great ways to use podcasting … “Ways to Use Podcasts to Reach Your Target Market”

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The Rise of Podcast Consumption and Why It’s Important for Your Business

Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on. According to a Forbes article, “Back in the summer of 2005, Steve Jobs and Apple announced they … “The Rise of Podcast Consumption and Why It’s Important for Your Business”

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Why It’s Important to Know What Your Brand Sounds Like

The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience created specific sounds or jingles that customers came to recognize and associate with the … “Why It’s Important to Know What Your Brand Sounds Like”

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32 Things to Watch in 2019 and Beyond

As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will tell us everything that we need to know. Therefore, business leaders need to navigate the old fashioned … “32 Things to Watch in 2019 and Beyond”

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The Technology Is Now Available, but Should Your Business Use It?

We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas that we need to grapple with. Specifically, we need to decide where the line should be drawn … “The Technology Is Now Available, but Should Your Business Use It?”

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The Future of Shopping: A Shopping Cart With a Recommendation Engine

Retail experts know that when customers use shopping carts in brick-and-mortar stores it increases the average number of items sold per transaction. It is therefore not surprising that stores are looking for ways to make the shopping cart an even more integral part of a customer’s shopping experience. Walmart is … “The Future of Shopping: A Shopping Cart With a Recommendation Engine”

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Cashless Stores: Ahead of Their Time or Just Bad for Business?

For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact, Apple’s Q4 2018 earnings report and conference call reported:  “Triple transaction volume year-over-year for Apply Pay.” But even with … “Cashless Stores: Ahead of Their Time or Just Bad for Business?”

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