Three 2019 Trends That Will Be Even More Important in the Future

Welcome to 2020! Before we charge forward into this new year with hope and vigor, I want to highlight three trends that I thought a lot about in 2019. What Marketing Sounds Like In the first few months of 2019, my primary focus was on voice recognition, voice-activated products, and … “Three 2019 Trends That Will Be Even More Important in the Future”

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Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes

If you are concerned about how online communications affect your business, it is important to remember that businesses are made up of people. As people, we hopefully care about other people just as much or more than we care about making a profit. After all, if we don’t look out for … “Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes”

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Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web

It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991. The first search engine, W3Catalog, was created only two years later. This was … “Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web”

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Algorithms Are the New Content Gatekeepers: An Introduction

Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”

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Think About What You’re Sharing Online Part 2: Words Have Power

As you already know, there is a lot of information being shared on the Internet. As you also hopefully know, just because it is on the Internet doesn’t necessarily mean that it’s true. In a post last year, I warned readers to fact-check the statistics that they are sharing online, … “Think About What You’re Sharing Online Part 2: Words Have Power”

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New Research Reveals How Many U.S. Adults Currently Own Smart Speakers

According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million people. Interestingly, about half of American adults who own smart speakers report that they own … “New Research Reveals How Many U.S. Adults Currently Own Smart Speakers”

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Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line

According to the Centers for Disease Control and Prevention, “61 million adults in the United States live with a disability.” Let that sink in for a minute. About one in four adults in the United States have some form of disability. Many of these people are your customers or potential … “Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line”

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Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think

There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing efforts might panic after hearing that statistic. After all, comScore is a reputable media measurement … “Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think”

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Marketers Should Still Bet on Mobile Devices #Mobilefirst

In the quest to be the first to reach customers with the latest technology, some marketers are downplaying the importance of mobile devices or even predicting their demise and are moving on to other technologies (e.g., voice-activated technology, AR, VR, MR, etc.) In some cases, they are using what Google … “Marketers Should Still Bet on Mobile Devices #Mobilefirst”

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ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience

For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives to improve user experience, it is not surprising that website speed influences how Google ranks your … “ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a Faster Mobile Experience”

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