Many people will agree that having a dry cleaner that you can trust is a fairly important thing (it really only takes the loss of one of your favorite shirts to learn that lesson.) So, when I moved to Midtown Atlanta in the summer of 2010, one of the first … “A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.”
Read More
On June 28th, 2011, Google added its shiny new toy to the social networking space. Although it has only been about two weeks since the launch of Google+, many blog posts and news articles have already been written about it. Some talk about the features of Google+, some focus on its … “The Life Cycle of a Social Networking Site”
Read More
Earlier this year, I watched Morgan Spurlock’s TEDTalk, “Morgan Spurlock: The greatest TED Talk ever sold,” on YouTube. As is the case with most TEDTalks, Morgan Spurlock’s TEDTalk was definitely worth watching. His talk focused on his documentary film about branding, advertising and product placement. Although I plan to focus on the … “The City That Banned Outdoor Advertising”
Read More
When people think of Main Street, many different things probably come to mind. To illustrate this, look up “Main Street” in Wikipedia. The current Wikipedia entry for Main Street starts off by saying, “Main Street is a generic phrase used to denote a primary retail street of a village, town or small city in … “Welcome to the New Main Street”
Read More
On June 23, 1911, one of the greatest advertising men in the history of modern advertising was born in the small village of West Horsley, England. Many people consider David Mackenzie Ogilvy, CBE, to be the “Father of Advertising”. However, as Kenneth Roman’s Adweek article, “David Ogilvy & Me”, points … “Today, the Journey Begins…”
Read More