In case you missed it, on Saturday, August 6, 2011, the Web turned 20 years old. As reported in an article on techcrunch.com, titled “The Web is 20 Years Old Today,” Sir Berners-Lee created the world’s first website, a placeholder page written in the then-nascent hypertext markup language, on August … “Teaching the Importance of Personal Reputation Management to Youth”
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Location-based social networking sites have not gained mainstream acceptance. However, the number of people using location-based social networking sites is still growing. As mentioned in a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” Foursquare recently passed the 10 million user mark. As I also mentioned … “Beyond the Check-In: Three Cool Uses of Location-Based Social Networking Sites for Marketing Purposes”
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As reported in a cnn.com article, titled “Obama signs debt ceiling bill, ends crisis,” “President Barack Obama on Tuesday signed into law a last-minute compromise plan to raise the nation’s $14.3 trillion debt ceiling, narrowly averting what could have been an unprecedented default with calamitous economic consequences.” What effect this … “Ask Not What Your Country Can Do for Your Brand”
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Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and of itself, because it shows users places that they might want to explore in the future. However, in most cases, that’s … “In the Spotlight: An Introduction to Foursquare for Business”
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Word-of-mouth marketing is talked about a lot these days, thanks in part to the increased connectivity that Web 2.0 has given us in recent years. It’s therefore not surprising that companies all over the world have put an increased focus on providing the best customer service possible, in an effort … “Educating Employees About Brand Advocacy”
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Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack, or the perfect thirst-quenching beverage. Given the current economic conditions, companies that make these products need to do everything in their power to ensure … “The Power of Packaging”
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On July 6, 2011, the shopping app, Shopkick, passed the 2 million active user mark. That’s pretty impressive, considering the fact that it has been less than a year since they first made the app available to the public. With Shopkick, consumers can earn points, or as they call them, … “In the Spotlight: Shopkick”
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For those of you who are still students or have school-age children, you are most likely taking some time off to relax in the summer sun (or, at least, you’re wishing that you were.) If this is the case, the classroom is probably one of the last things that you … “A Lesson in Recycled Ideas”
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There’s been a lot of talk about where companies are spending their marketing budgets lately. As many market research companies are reporting, many businesses are moving their marketing dollars from traditional media to new media marketing channels in an effort to keep up with their competitors and reach their customers … “Deliver a Better Product to Increase Sales”
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People are having conversations online all the time. They are having conversations with their friends, with friends of friends, and with people who they have never even met in the terrestrial world. They’re even having conversations with their favorite brands (at least representatives of their favorite brands.) Social media is … “The Dark Side of Social Media”
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