Educating Employees About Brand Advocacy

Word-of-mouth marketing is talked about a lot these days, thanks in part to the increased connectivity that Web 2.0 has given us in recent years. It’s therefore not surprising that companies all over the world have put an increased focus on providing the best customer service possible, in an effort … “Educating Employees About Brand Advocacy”

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The Power of Packaging

Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack, or the perfect thirst-quenching beverage. Given the current economic conditions, companies that make these products need to do everything in their power to ensure … “The Power of Packaging”

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In the Spotlight: Shopkick

On July 6, 2011, the shopping app, Shopkick, passed the 2 million active user mark. That’s pretty impressive, considering the fact that it has been less than a year since they first made the app available to the public. With Shopkick, consumers can earn points, or as they call them, … “In the Spotlight: Shopkick”

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A Lesson in Recycled Ideas

For those of you who are still students or have school-age children, you are most likely taking some time off to relax in the summer sun (or, at least, you’re wishing that you were.) If this is the case, the classroom is probably one of the last things that you … “A Lesson in Recycled Ideas”

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Deliver a Better Product to Increase Sales

There’s been a lot of talk about where companies are spending their marketing budgets lately. As many market research companies are reporting, many businesses are moving their marketing dollars from traditional media to new media marketing channels in an effort to keep up with their competitors and reach their customers … “Deliver a Better Product to Increase Sales”

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The Dark Side of Social Media

People are having conversations online all the time. They are having conversations with their friends, with friends of friends, and with people who they have never even met in the terrestrial world. They’re even having conversations with their favorite brands (at least representatives of their favorite brands.) Social media is … “The Dark Side of Social Media”

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A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.

Many people will agree that having a dry cleaner that you can trust is a fairly important thing (it really only takes the loss of one of your favorite shirts to learn that lesson.) So, when I moved to Midtown Atlanta in the summer of 2010, one of the first … “A Case Study on the Importance of Good Customer Service: Sig Samuels Dry Cleaning Co.”

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The Life Cycle of a Social Networking Site

On June 28th, 2011, Google added its shiny new toy to the social networking space. Although it has only been about two weeks since the launch of Google+, many blog posts and news articles have already been written about it. Some talk about the features of Google+, some focus on its … “The Life Cycle of a Social Networking Site”

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The City That Banned Outdoor Advertising

Earlier this year, I watched Morgan Spurlock’s TEDTalk, “Morgan Spurlock: The greatest TED Talk ever sold,” on YouTube. As is the case with most TEDTalks, Morgan Spurlock’s TEDTalk was definitely worth watching. His talk focused on his documentary film about branding, advertising and product placement. Although I plan to focus on the … “The City That Banned Outdoor Advertising”

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Welcome to the New Main Street

When people think of Main Street, many different things probably come to mind. To illustrate this, look up “Main Street” in Wikipedia. The current Wikipedia entry for Main Street starts off by saying, “Main Street is a generic phrase used to denote a primary retail street of a village, town or small city in … “Welcome to the New Main Street”

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