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Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

March 20, 2018March 22, 2018 Chad ThieleLeave a comment

“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”

Charity Runner: The Beginning of a Fundraising Journey

April 18, 2017February 05, 2019 Chad ThieleLeave a comment

Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will give some context to future posts. It also lets readers know where else they can … “Charity Runner: The Beginning of a Fundraising Journey”

Online Video Marketing – Just What the Doctor Ordered

July 03, 2014July 03, 2014 Chad ThieleLeave a comment

If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”

The Geography of Marketing: The Podcast Edition

March 18, 2013March 18, 2013 Chad ThieleLeave a comment

In the past few posts, I’ve placed a lot of emphasis on how geography influences what people buy, how they shop and how they consume content. Given the fact that consumers act differently based on where they live, it makes sense that marketers have learned to adapt their marketing techniques … “The Geography of Marketing: The Podcast Edition”

Facial Recognition Technology and Privacy: Is a Deal Really Worth It?

September 22, 2012September 22, 2012 Chad ThieleLeave a comment

When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties. On the other hand, when facial recognition technology is mentioned to other people, they get excited about all … “Facial Recognition Technology and Privacy: Is a Deal Really Worth It?”

The Power of Social Media

March 13, 2012March 16, 2012 Chad ThieleLeave a comment

People often see life through their own lens. Some people even go through life believing that most people in the world think the same way that they do and want to live the same way that they do. Furthermore, they believe that there is something wrong with those people who … “The Power of Social Media”