User-Generated Content Is Fuel for Recommendation Engines

By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”

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Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience

A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while they shop in a retailer’s brick-and-mortar store. While there are retailers out there that are doing some very … “Five Basic Things Retailers Can Do to Integrate Social Media into the Offline Shopping Experience”

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Facial Recognition Technology and Privacy: Is a Deal Really Worth It?

When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties. On the other hand, when facial recognition technology is mentioned to other people, they get excited about all … “Facial Recognition Technology and Privacy: Is a Deal Really Worth It?”

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What Apps Are Currently on Your Smartphone?

As I mentioned in a post earlier this month, comScore reported that for the three-month average period ending in October 2011, 90 million people in the United States owned smartphones. As would be expected, this number continues to increase. In fact, according to Flurry Analytics, 6.8 million Android and iOS … “What Apps Are Currently on Your Smartphone?”

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