Using #Hashtags to Connect to Consumers on Social Networking Sites

In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to connect to these consumers is a very important skill for all marketers to … “Using #Hashtags to Connect to Consumers on Social Networking Sites”

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Green Is Good for Business

In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”

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Oreo Knows the Only Winning Move Is Not to Play the Game

After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent post, movies often contain lessons mixed in with the car chases and beautiful people living … “Oreo Knows the Only Winning Move Is Not to Play the Game”

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Good or Bad, Customer Feedback Is a Gift

Some products or services fail because they fix a problem that too few people need fixed. Others fail even though there is a demand for a product or service to fix a problem, it’s just that the company didn’t create the right product or service to fix it. I think from … “Good or Bad, Customer Feedback Is a Gift”

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They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

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Lessons Learned From the Telephone Game

Some of the most important lessons that we learn in life are taught to us early on. For example, I’m sure that most of you can remember playing the game Chinese whispers, or as it is commonly called in the United States, the “Telephone” game. In the game, a message … “Lessons Learned From the Telephone Game”

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Social Networking Sites Should Not Replace Your Website or Blog

On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior to the release of Instagram’s Android app, picplz was one of the best alternatives available to people … “Social Networking Sites Should Not Replace Your Website or Blog”

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Don’t Worry, They’re Just Words: Part II

In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand … “Don’t Worry, They’re Just Words: Part II”

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Some Things to Consider When Choosing Where to Post Content

Many businesses have dedicated a lot of resources to try to figure out why content gets shared on the Internet. While many factors play a role in influencing what gets shared and what doesn’t, most experts agree that posting great content is essential. After all, why would people share something … “Some Things to Consider When Choosing Where to Post Content”

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Some Thoughts About the Science of Social Media Sharing (Please Retweet)

One of the first things that a business should do when it decides to add social media into its marketing mix is try to find out what has worked for other businesses. Inevitably, this means turning to the experts for advice. However, businesses should keep in mind that social media … “Some Thoughts About the Science of Social Media Sharing (Please Retweet)”

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