Use Adobe’s Digital Economy Index to Fuel Your Content Marketing Efforts

A recent article on Forbes.com states, “COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-year.” This trend is extremely important. In fact, it is something businesses should be aware of when making business … “Use Adobe’s Digital Economy Index to Fuel Your Content Marketing Efforts”

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Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening

In the last post, I focused on what advertising worked best for companies as the United States shutdown the country as a result of the COVID-19 pandemic. As I mentioned, the COVID-19 threat is still ongoing. However, the mood of the country has started to change, as has the tone … “Marketing in the Time of COVID-19 Part Two: Advertising During the First Reopening”

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Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown

In March, I wrote a post that recommended that in 2020 social media marketing shouldn’t be about “selling”. At the time, that statement was accurate. In fact, I would argue that it continues to be accurate not only for social media marketing, but also for most of the marketing that … “Marketing in the Time of COVID-19 Part One: Advertising During the Shutdown”

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Three 2019 Trends That Will Be Even More Important in the Future

Welcome to 2020! Before we charge forward into this new year with hope and vigor, I want to highlight three trends that I thought a lot about in 2019. What Marketing Sounds Like In the first few months of 2019, my primary focus was on voice recognition, voice-activated products, and … “Three 2019 Trends That Will Be Even More Important in the Future”

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The Dark Side of Social Media

People are having conversations online all the time. They are having conversations with their friends, with friends of friends, and with people who they have never even met in the terrestrial world. They’re even having conversations with their favorite brands (at least representatives of their favorite brands.) Social media is … “The Dark Side of Social Media”

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The Life Cycle of a Social Networking Site

On June 28th, 2011, Google added its shiny new toy to the social networking space. Although it has only been about two weeks since the launch of Google+, many blog posts and news articles have already been written about it. Some talk about the features of Google+, some focus on its … “The Life Cycle of a Social Networking Site”

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The City That Banned Outdoor Advertising

Earlier this year, I watched Morgan Spurlock’s TEDTalk, “Morgan Spurlock: The greatest TED Talk ever sold,” on YouTube. As is the case with most TEDTalks, Morgan Spurlock’s TEDTalk was definitely worth watching. His talk focused on his documentary film about branding, advertising and product placement. Although I plan to focus on the … “The City That Banned Outdoor Advertising”

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