Not Your Father’s Super Bowl Ads

In recent years, when you tuned in to watch the Super Bowl, you could expect to see some beer commercials, car commercials, an occasional movie trailer, and a GoDaddy commercial or two that featured scantily dressed women who encouraged viewers to host their web sites or register their domain names … “Not Your Father’s Super Bowl Ads”

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A Huge Social Media Fail—Or Is It?

In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May, BuzzFeed posted an article, titled “19 Companies That Made Huge Social Media Fails.” … “A Huge Social Media Fail—Or Is It?”

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Oreo Knows the Only Winning Move Is Not to Play the Game

After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent post, movies often contain lessons mixed in with the car chases and beautiful people living … “Oreo Knows the Only Winning Move Is Not to Play the Game”

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They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

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Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter

You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”

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Social Media Marketing Is About Business… And, That’s No B.S.

By now, you have probably heard someone say that your business should be using social media to help market your products or services. There is no doubt that the other decision-makers in your company have heard that, also. There is a chance that they have decided to take a wait … “Social Media Marketing Is About Business… And, That’s No B.S.”

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Is Twitter Destined to Fail or Did It Find a Creneau?

People are always trying to assess the future of various social networking sites. For businesses, this type of assessment is needed from time to time, because businesses don’t want to invest heavily in a particular social networking site only to see it close its doors. Therefore, it’s not surprising that … “Is Twitter Destined to Fail or Did It Find a Creneau?”

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Social Networking Sites Should Not Replace Your Website or Blog

On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior to the release of Instagram’s Android app, picplz was one of the best alternatives available to people … “Social Networking Sites Should Not Replace Your Website or Blog”

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Don’t Worry, They’re Just Words: Part II

In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand … “Don’t Worry, They’re Just Words: Part II”

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