In the Daily Deal Marketplace, I’d Bet on Scoutmob

Groupon and LivingSocial are unquestionably the market leaders in the daily deal marketplace. As a blog post on blog.comscore.com, titled “Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketplace,” points out, “The daily deal industry is busy, to be sure. There are hundreds of regional and internet-based competitors in … “In the Daily Deal Marketplace, I’d Bet on Scoutmob”

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Using Facebook’s Demographic Data for Market Research

In today’s business environment, results need to be measured and success needs to be proven. That’s just the way it is. The Internet has given brands the ability to measure a lot of things (e.g., pageviews, unique visitors, conversion rates, click-through rates, etc.) And, social media monitoring tools are getting … “Using Facebook’s Demographic Data for Market Research”

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The Importance of Reliable Sources

There is a lot of information being shared on the Internet. And, when I say a lot of information, I mean a lot of information. An article on techcrunch.com, titled “Twitter: 1 Billion Items Delivered A Day Is Nice, Google+. We Do 350 Billion.,” has some very interesting statistics. At the … “The Importance of Reliable Sources”

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Guinness World Records for Marketing Purposes

The Guinness World Records (formerly known as the Guinness Book of Records) is a very popular publication. In fact, it is so popular that according to Wikipedia, it holds the world record for the best-selling copyrighted book series of all time. Given its popularity, it’s not surprising that brands have … “Guinness World Records for Marketing Purposes”

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Sometimes It Pays to Trust Your Gut

As I mentioned in my last blog post, it is important that organizations measure the success of all of their marketing efforts. In most cases, measurement is required to justify the costs associated with each marketing campaign. Furthermore, when you monitor the results of each campaign on an ongoing basis, … “Sometimes It Pays to Trust Your Gut”

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The Hidden ROI of Social Media Marketing

As a former survey researcher, I understand the importance of measuring the success of your marketing efforts. If you don’t have a way to measure how well any given marketing campaign is doing, how do you know whether or not it’s worth the time and effort? And, maybe more important, … “The Hidden ROI of Social Media Marketing”

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The Power of a Positive Online Review

As I have mentioned in other blog posts, the Web has changed the rules when it comes to spreading information about local businesses. This is particularly true when we look at reviews that are given to local hotels, stores and restaurants. Before the advent of the World Wide Web, when … “The Power of a Positive Online Review”

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Teaching the Importance of Personal Reputation Management to Youth

In case you missed it, on Saturday, August 6, 2011, the Web turned 20 years old. As reported in an article on techcrunch.com, titled “The Web is 20 Years Old Today,” Sir Berners-Lee created the world’s first website, a placeholder page written in the then-nascent hypertext markup language, on August … “Teaching the Importance of Personal Reputation Management to Youth”

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Beyond the Check-In: Three Cool Uses of Location-Based Social Networking Sites for Marketing Purposes

Location-based social networking sites have not gained mainstream acceptance. However, the number of people using location-based social networking sites is still growing. As mentioned in a previous post, titled “In the Spotlight: An Introduction to Foursquare for Business,” Foursquare recently passed the 10 million user mark. As I also mentioned … “Beyond the Check-In: Three Cool Uses of Location-Based Social Networking Sites for Marketing Purposes”

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In the Spotlight: An Introduction to Foursquare for Business

Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and of itself, because it shows users places that they might want to explore in the future. However, in most cases, that’s … “In the Spotlight: An Introduction to Foursquare for Business”

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