Why Brands Shouldn’t Wait to Invest in Mobile Marketing

If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are starting to see the value that mobile brings to the table. In fact, according … “Why Brands Shouldn’t Wait to Invest in Mobile Marketing”

Read More

Using Sexual Imagery to Sell to Female Consumers

When creating a marketing campaign, particularly one that uses sexual imagery to sell the product, it is important to consider what you are selling and to whom you are selling to. In his book, titled “Words That Work: It’s Not What You Say, It’s What People Hear,” Dr. Frank Luntz … “Using Sexual Imagery to Sell to Female Consumers”

Read More

Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away

Whether you love them or hate them, nobody can argue with the fact that Walmart has been very successful at doing what they do. This success can be partially attributed to the fact that Walmart has found ways to appeal to and meet the needs of working class consumers. With … “Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away”

Read More

Find Out Who Your Potential Customers Are Before It’s Too Late

Changes in society impact the products that we buy, how we shop, and who influences purchase decisions. In the end, these changes impact how products need to be made and advertised. Rapid advancements in technology are increasing the speed at which society changes. The rate of change that we saw … “Find Out Who Your Potential Customers Are Before It’s Too Late”

Read More

Oreo Knows the Only Winning Move Is Not to Play the Game

After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent post, movies often contain lessons mixed in with the car chases and beautiful people living … “Oreo Knows the Only Winning Move Is Not to Play the Game”

Read More

The Geography of Marketing: The Global Marketplace

As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have even dreamed of selling their products and services internationally just a few years ago. Although international marketing is … “The Geography of Marketing: The Global Marketplace”

Read More

The Geography of Marketing: Media Consumption Habits

The location and the size of the city that people live in tends to influence what sources they turn to for local news and information. This is something that marketers need to be aware of when deciding how best to reach their target audience. In a blog post that I … “The Geography of Marketing: Media Consumption Habits”

Read More

A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”

Read More

Seven Things on My Radar for 2013

Question: 2013 will be the year of what? That is the question that many people are currently asking themselves. In November, iMedia Communications published a blog post that featured 16 business leaders making predictions as to what they think 2013 will be best known for. In the post, Mark Cuban, … “Seven Things on My Radar for 2013”

Read More

Where Consumers Live Can Influence the Efficacy of Your Marketing Efforts

Where people live influences many of their behaviors. Even in the United States, there are subtle differences based on region and the size of the city that consumers live in. I really began to notice this as a teenager. For most of the year, I lived in a small to … “Where Consumers Live Can Influence the Efficacy of Your Marketing Efforts”

Read More