Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”

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How Social Commerce Can Help Increase Sales

Social networking sites have been around for over two decades. However, it wasn’t until recently that many businesses realized that social media was a viable way to get the word out about their products or services and maybe even a place to sell directly to the consumer. That doesn’t mean … “How Social Commerce Can Help Increase Sales”

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Your Online Content Might Reach More People Than You Think

Digital marketers spend a lot of time assessing the effectiveness of their online content by looking at things that can be tracked and measured  (e.g., clicks, likes, shares, comments, etc.) However, if we only pay attention to online metrics, we are most likely underestimating the reach and efficacy of our … “Your Online Content Might Reach More People Than You Think”

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Instagram Stories Might Be Good for Snapchat and Great for Marketers

As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars invested in the app. However, after Instagram copied some of the features that make Snapchat unique, … “Instagram Stories Might Be Good for Snapchat and Great for Marketers”

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Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon

For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its disappearing content seems to have more vocal fans than detractors. At the very … “Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon”

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Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday

The idea of creating a marketing campaign that is focused on a holiday is nothing new. Businesses have been doing this for years. They do it because it works. Part of the reason why it works is because people often want to feel a connection to the world around them, … “Note to Marketers: Holidays Help Connect Us to Others… and Every Day Is a Holiday”

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Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”

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Customers Love Coupons, but Hate the Fine Print

There is a lot of evidence out there that coupons help drive sales. This is partially due to the fact that customers like coupons. In fact, I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them. This … “Customers Love Coupons, but Hate the Fine Print”

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User-Generated Content Is Fuel for Recommendation Engines

By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”

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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale

In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”

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