Please, Don’t Put a QR Code There!

A recent report from ScanLife points to the fact that more people are scanning QR codes this year than they were last year, at least QR codes that were created by ScanLife. This can be explained by the increased usage of QR codes by advertisers and by the fact that … “Please, Don’t Put a QR Code There!”

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QR Codes Aren’t Secret Decoder Pins

In the holiday movie classic, “A Christmas Story,” there is a memorable scene where Ralphie, after receiving his secret decoder pin in the mail, rushes to the family’s bathroom to decode the top-secret message that was entrusted to the listeners of the “Little Orphan Annie” radio program who were also members … “QR Codes Aren’t Secret Decoder Pins”

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Is a Lack of Creativity Discouraging People From Scanning QR Codes?

It’s a fact that more brands are using QR codes for marketing purposes. However, as I pointed out in the last post, the number of people who are actually scanning QR codes is relatively low. Let’s put aside some of the other reasons why consumers would choose not to scan … “Is a Lack of Creativity Discouraging People From Scanning QR Codes?”

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The Allure of the QR Code

About a year ago, MasterCard and SunTrust Bank implemented an interesting marketing campaign that included larger-than-life versions of products that could potentially be on your holiday shopping list. As part of the marketing campaign, a huge tricycle was placed in the Five Points neighborhood in Atlanta, Georgia, and a gigantic digital camera … “The Allure of the QR Code”

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