Green Is Good for Business

In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”

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Seven Things on My Radar for 2013

Question: 2013 will be the year of what? That is the question that many people are currently asking themselves. In November, iMedia Communications published a blog post that featured 16 business leaders making predictions as to what they think 2013 will be best known for. In the post, Mark Cuban, … “Seven Things on My Radar for 2013”

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Why Marketers and Public Relations Professionals Should Be Concerned About Internet Security

We’ve all seen films where the main character needs to get access to another person’s computer files, so he or she asks a computer whiz for help. In the movies, said computer whiz often resorts to brute-force cracking (i.e., systematically checking all the possible passwords or cryptographic keys until the correct one is … “Why Marketers and Public Relations Professionals Should Be Concerned About Internet Security”

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They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

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Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter

You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”

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Social Media Marketing Is About Business… And, That’s No B.S.

By now, you have probably heard someone say that your business should be using social media to help market your products or services. There is no doubt that the other decision-makers in your company have heard that, also. There is a chance that they have decided to take a wait … “Social Media Marketing Is About Business… And, That’s No B.S.”

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Lessons Learned From the Telephone Game

Some of the most important lessons that we learn in life are taught to us early on. For example, I’m sure that most of you can remember playing the game Chinese whispers, or as it is commonly called in the United States, the “Telephone” game. In the game, a message … “Lessons Learned From the Telephone Game”

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Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y

BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”

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Guinness World Records for Marketing Purposes

The Guinness World Records (formerly known as the Guinness Book of Records) is a very popular publication. In fact, it is so popular that according to Wikipedia, it holds the world record for the best-selling copyrighted book series of all time. Given its popularity, it’s not surprising that brands have … “Guinness World Records for Marketing Purposes”

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