Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”
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Communication is often difficult enough when we are all speaking the same language. It becomes even more difficult when your target audience is more comfortable using a different language. A report released by the Center for Immigration Studies pointed out that one in five U.S. residents now speak a language … “Don’t Worry, They’re Just Words: Lost in Translation”
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As I post this, we are only a few hours from the start of a new year. Although the new year brings with it hope of a new beginning, the past is not that easy to escape. This is truer than ever before given the fact that people can find … “Using Search Engine Optimization for Online Reputation Management”
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Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In fact, as a HubSpot blog post points out, “B2B marketers that use blogs receive 67% … “Content Marketing Basics: It Doesn’t Pay to Plagiarize”
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Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a mind-blowing rate. When looking at marketing and public relations, many businesses are currently still trying … “The Internet of Things and the Future of Digital Marketing and Public Relations”
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The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”
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The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money in the short term, it was a very savvy business decision for many reasons. … “An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black Friday Is Good Business”
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It’s a new year. That means it is a good time to look ahead and try to predict what businesses will need to focus on in order to stay ahead of the game. As I was thinking about this post, a few things occurred to me. First, many of the … “Seven More Things That Will Influence Business in 2014”
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In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May, BuzzFeed posted an article, titled “19 Companies That Made Huge Social Media Fails.” … “A Huge Social Media Fail—Or Is It?”
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In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before it is too late. It should be noted that there are skeptics out there who say that … “Green Is Good for Business”
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