User-Generated Content Is Fuel for Recommendation Engines

By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these same business leaders have also accepted that social media should be leveraged, and have thus established a … “User-Generated Content Is Fuel for Recommendation Engines”

Read More

Find Out Who Your Potential Customers Are Before It’s Too Late

Changes in society impact the products that we buy, how we shop, and who influences purchase decisions. In the end, these changes impact how products need to be made and advertised. Rapid advancements in technology are increasing the speed at which society changes. The rate of change that we saw … “Find Out Who Your Potential Customers Are Before It’s Too Late”

Read More

Made in the USA: The ‘Secret Sauce’ Needed for Success?

Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me that is still stuck in my head. He had mentioned that people in his city love … “Made in the USA: The ‘Secret Sauce’ Needed for Success?”

Read More

They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

Read More

In Business or Politics, Dissent Is Not Disloyalty

“We must not confuse dissent with disloyalty. We must remember always that accusation is not proof and that conviction depends upon evidence and due process of law. We will not walk in fear, one of another. We will not be driven by fear into an age of unreason, if we … “In Business or Politics, Dissent Is Not Disloyalty”

Read More

Deliver a Better Product to Increase Sales

There’s been a lot of talk about where companies are spending their marketing budgets lately. As many market research companies are reporting, many businesses are moving their marketing dollars from traditional media to new media marketing channels in an effort to keep up with their competitors and reach their customers … “Deliver a Better Product to Increase Sales”

Read More