Podcast consumption is on the rise. With this in mind, now might be the time to start using podcasts to market your products or services. This doesn’t always mean that you need to dedicate your time and resources to creating your own podcast. There are great ways to use podcasting … “Ways to Use Podcasts to Reach Your Target Market”
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Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on. According to a Forbes article, “Back in the summer of 2005, Steve Jobs and Apple announced they … “The Rise of Podcast Consumption and Why It’s Important for Your Business”
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In the past few posts, I’ve placed a lot of emphasis on how geography influences what people buy, how they shop and how they consume content. Given the fact that consumers act differently based on where they live, it makes sense that marketers have learned to adapt their marketing techniques … “The Geography of Marketing: The Podcast Edition”
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The number of people who own smartphones worldwide continues to rise. Therefore, mobile marketing is becoming more important for businesses around the globe. While the technology that is used in mobile devices has improved markedly in recent years, there are still issues that marketers need to be aware of that can … “The Geography of Marketing: Staying Connected”
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The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends. However, even though there are many additional things that demand your attention, the work still needs to get done. In fact, chances are that your business has year-end goals that need … “Content Marketing: The Value of Reruns”
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When people talk about social media, they are usually referring to blogs or social networking sites like Facebook, Foursquare, Google+, Twitter, Tumblr, and more recently Pinterest. This is not surprising, given the fact that these are the platforms that most consumers are familiar with, and thus, this is where businesses … “An Excellent Resource for Information: Podcasts”
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