The Decrease in Social Sharing, Mobile Websites, and Dark Social

Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that customers and prospects find their business when it is most important… when the customers and prospects … “The Decrease in Social Sharing, Mobile Websites, and Dark Social”

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Mobile Marketing Basics: The Importance of Mobile Optimization

According to comScore, “191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August.” This statistic alone illustrates why having a mobile marketing strategy is so important to the ongoing success of your business. Mobile Optimization Is Key Optimizing the business’s … “Mobile Marketing Basics: The Importance of Mobile Optimization”

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Overcoming Choice Overload in Brick-and-Mortar Stores

In the classic book, “The Long Tail: Why the Future of Business Is Selling Less of More,” Chris Anderson makes the case that offering customers more choice will lead to more sales, at least in an online environment. However, there have been studies that show that more choices can potentially … “Overcoming Choice Overload in Brick-and-Mortar Stores”

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