Using Facebook’s Demographic Data for Market Research

In today’s business environment, results need to be measured and success needs to be proven. That’s just the way it is. The Internet has given brands the ability to measure a lot of things (e.g., pageviews, unique visitors, conversion rates, click-through rates, etc.) And, social media monitoring tools are getting … “Using Facebook’s Demographic Data for Market Research”

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Mind Your Bases When Analyzing Data

Just so that you know, I’m about to get on my soapbox. As a former survey researcher, I know the importance of delivering quality data to a client. As I mentioned in a previous post, titled “The Importance of Reliable Sources,” it is ultimately the consumer’s responsibility to verify that … “Mind Your Bases When Analyzing Data”

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The Importance of Reliable Sources

There is a lot of information being shared on the Internet. And, when I say a lot of information, I mean a lot of information. An article on techcrunch.com, titled “Twitter: 1 Billion Items Delivered A Day Is Nice, Google+. We Do 350 Billion.,” has some very interesting statistics. At the … “The Importance of Reliable Sources”

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The Importance of Pinpointing Your Target Market

In order for your marketing campaigns to be successful, you need to make sure that your marketing message is appealing to the right audience. Sometimes this means that you need to create marketing campaigns that will appeal to your target audience and only your target audience. To illustrate this, let’s take a … “The Importance of Pinpointing Your Target Market”

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The Hidden ROI of Social Media Marketing

As a former survey researcher, I understand the importance of measuring the success of your marketing efforts. If you don’t have a way to measure how well any given marketing campaign is doing, how do you know whether or not it’s worth the time and effort? And, maybe more important, … “The Hidden ROI of Social Media Marketing”

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The Power of Packaging

Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack, or the perfect thirst-quenching beverage. Given the current economic conditions, companies that make these products need to do everything in their power to ensure … “The Power of Packaging”

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