Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”

Read More

Some Thoughts About the Science of Social Media Sharing (Please Retweet)

One of the first things that a business should do when it decides to add social media into its marketing mix is try to find out what has worked for other businesses. Inevitably, this means turning to the experts for advice. However, businesses should keep in mind that social media … “Some Thoughts About the Science of Social Media Sharing (Please Retweet)”

Read More

The Power of Packaging

Every day, consumers walk through the aisles of grocery stores all over the world looking for the ingredients needed for the perfect meal, the perfect snack or the perfect thirst-quenching beverage. Given the current economic conditions, companies that make these products need to do everything in their power to ensure … “The Power of Packaging”

Read More