For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would examine the design and placement of the signs that are found throughout the store, where the shopping carts are located, what … “The Importance of Photo-Worthy Visual Merchandising and Store Design”
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“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”
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Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will give some context to future posts. It also lets readers know where else they can … “Charity Runner: The Beginning of a Fundraising Journey”
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As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars invested in the app. However, after Instagram copied some of the features that make Snapchat unique, … “Instagram Stories Might Be Good for Snapchat and Great for Marketers”
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The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”
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People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends, neighbors, and just about anyone else know that they have just spent some of their hard-earned money … “Luxury Shopping Bags: Status Symbols and Social Media Props”
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You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”
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