Machine Learning and the Future of SEO

Many of your current and future customers have found or will find your business by doing a search on Google or some other search engine. This is true whether you work for a Fortune 500 company or the mom-and-pop store down the street. While many factors influence whether or not … “Machine Learning and the Future of SEO”

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Online Video Marketing – Just What the Doctor Ordered

If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”

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The Geography of Marketing: The Podcast Edition

In the past few posts, I’ve placed a lot of emphasis on how geography influences what people buy, how they shop and how they consume content. Given the fact that consumers act differently based on where they live, it makes sense that marketers have learned to adapt their marketing techniques … “The Geography of Marketing: The Podcast Edition”

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Content Marketing: The Value of Reruns

The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends. However, even though there are many additional things that demand your attention, the work still needs to get done. In fact, chances are that your business has year-end goals that need … “Content Marketing: The Value of Reruns”

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Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter

You may have read the Mashable article that reported that Instagram now has more daily active users on mobile than Twitter. Yes, it’s true, according to comScore Instagram had 7.3 million daily mobile users in August, compared to 6.9 million for Twitter. However, Twitter enthusiasts need not worry at all. … “Only Half the Story: Instagram Now Has More Daily Active Users on Mobile Than Twitter”

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Smartphones Are Changing the Way We Shop

One of the biggest challenges that retailers face once they get consumers into their stores is finding ways to get customers to see the products that they have for sale. For this reason, many store owners go to great lengths to make sure that the design and layout of their … “Smartphones Are Changing the Way We Shop”

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Every Interaction With a Consumer Is Marketing

Others have said it before, but I will say it again. Marketing is not handled by just the people in a company’s marketing department. Marketing is everyone’s responsibility. I was reminded of this yesterday, when I was at the post office. I arrived only 15 minutes before the post office … “Every Interaction With a Consumer Is Marketing”

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Is Twitter Destined to Fail or Did It Find a Creneau?

People are always trying to assess the future of various social networking sites. For businesses, this type of assessment is needed from time to time, because businesses don’t want to invest heavily in a particular social networking site only to see it close its doors. Therefore, it’s not surprising that … “Is Twitter Destined to Fail or Did It Find a Creneau?”

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Social Networking Sites Should Not Replace Your Website or Blog

On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior to the release of Instagram’s Android app, picplz was one of the best alternatives available to people … “Social Networking Sites Should Not Replace Your Website or Blog”

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Don’t Worry, They’re Just Words: Part II

In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand … “Don’t Worry, They’re Just Words: Part II”

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