Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative endeavor, you had to find the right person or company … “Algorithms Are the New Content Gatekeepers: An Introduction”
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Podcast consumption is on the rise. With this in mind, now might be the time to start using podcasts to market your products or services. This doesn’t always mean that you need to dedicate your time and resources to creating your own podcast. There are great ways to use podcasting … “Ways to Use Podcasts to Reach Your Target Market”
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Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on. According to a Forbes article, “Back in the summer of 2005, Steve Jobs and Apple announced they … “The Rise of Podcast Consumption and Why It’s Important for Your Business”
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There is a lot of information being shared on the Internet. This is great if it is used to entertain, mobilize people to action, or help people make educated decisions. The problem is that people often share things online without really thinking about what they’re sharing. This leads to the … “Think About What You’re Sharing Online: Is That Statistic Really Accurate?”
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It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using mobile devices while shopping in a brick-and-mortar store. In comparison, only 35% say that they would turn … “Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online”
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If you are like me, your email inbox is filled with so many emails that every once in a while you need to set aside some time to the hit the delete button without even bothering to read most of them. Given all the competition for a person’s attention, it … “HubSpot Training Teaches That There’s More to Email Marketing Than Just Clicking Send”
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In June, Microsoft purchased LinkedIn for $26.2 billion. Experts are saying this is a great move for Microsoft because it gives them additional data to enhance their existing tools. This will help Microsoft compete with Salesforce.com. “LinkedIn is one of the best new business sales tools in the world of … “Why Executives and Thought Leaders Need to Be on LinkedIn”
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In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is going to give retailers a huge competitive advantage. However, before you know it, this … “Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)”
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In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”
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Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In fact, as a HubSpot blog post points out, “B2B marketers that use blogs receive 67% … “Content Marketing Basics: It Doesn’t Pay to Plagiarize”
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