In the Spotlight: Tumblr

In order to compete, it is becoming more important for brands to have a presence on social networking sites. When it comes to social media, a lot of focus has been placed on Facebook, Twitter, LinkedIn, YouTube and more recently, Google+. However, brands, particularly those that are targeting consumers age … “In the Spotlight: Tumblr”

Read More

In the Spotlight: An Introduction to Foursquare for Business

Location-based social networking sites are very intriguing to me. Most location-based social networking sites allow users to see where people in their network frequently visit. This has value, in and of itself, because it shows users places that they might want to explore in the future. However, in most cases, that’s … “In the Spotlight: An Introduction to Foursquare for Business”

Read More

In the Spotlight: Shopkick

On July 6, 2011, the shopping app, Shopkick, passed the 2 million active user mark. That’s pretty impressive, considering the fact that it has been less than a year since they first made the app available to the public. With Shopkick, consumers can earn points, or as they call them, … “In the Spotlight: Shopkick”

Read More