Find Out Who Your Potential Customers Are Before It’s Too Late

Changes in society impact the products that we buy, how we shop, and who influences purchase decisions. In the end, these changes impact how products need to be made and advertised. Rapid advancements in technology are increasing the speed at which society changes. The rate of change that we saw … “Find Out Who Your Potential Customers Are Before It’s Too Late”

Read More

Marketing: A Case for Using Traditional Media

Online marketing is becoming necessary for brands because their customers and potential customers spend a lot of time on the Internet. Mobile marketing is also becoming more important because it often gives brands the ability to reach their target audience when these consumers are making purchase decisions at retail stores … “Marketing: A Case for Using Traditional Media”

Read More

The Value of a Good Book: Insights From Will Hunting

“See, the sad thing about a guy like you is in 50 years you’re gonna staht doin some thinkin on your own and you’re gonna come up with the fact that there are two certainties in life. One, don’t do that. And two, you dropped a hundred and fifty grand … “The Value of a Good Book: Insights From Will Hunting”

Read More

Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y

BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”

Read More