Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes

If you are concerned about how online communications affect your business, it is important to remember that businesses are made up of people. As people, we hopefully care about other people just as much or more than we care about making a profit. After all, if we don’t look out for … “Algorithms Are the New Content Gatekeepers Part Three: Reputation Management and Online Rabbit Holes”

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The Importance of Photo-Worthy Visual Merchandising and Store Design

For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would examine the design and placement of the signs that are found throughout the store, where the shopping carts are located, what … “The Importance of Photo-Worthy Visual Merchandising and Store Design”

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Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”

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Charity Runner: The Beginning of a Fundraising Journey

Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will give some context to future posts. It also lets readers know where else they can … “Charity Runner: The Beginning of a Fundraising Journey”

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Finding Influenceable Consumers: Is There an App for That?

As I mentioned in a previous post, there are many problems that people encounter when they attempt to measure social influence. Since writing that post, I’ve been thinking that maybe the method that people are using to find influencers is all wrong. Or, maybe, I don’t completely understand how Klout … “Finding Influenceable Consumers: Is There an App for That?”

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HubPages, Squidoo and Getting Paid to Use Facebook

Recently, I joined HubPages as a way to help get the word out about my blog and possibly earn a little income by writing. If you are not familiar with HubPages, it is an online community designed to help writers share their content. The site allows users (a.k.a. “Hubbers”) to … “HubPages, Squidoo and Getting Paid to Use Facebook”

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Facial Recognition Technology and Privacy: Is a Deal Really Worth It?

When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties. On the other hand, when facial recognition technology is mentioned to other people, they get excited about all … “Facial Recognition Technology and Privacy: Is a Deal Really Worth It?”

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Facebook Ads Can Be Highly Effective

Even before Facebook went public on May 18, 2012, people were questioning what value Facebook offered to the business community. Since going public, Facebook has been under even more scrutiny. In particular, people have questioned the effectiveness of Facebook advertising. While many of the critiques have merit, particularly when you … “Facebook Ads Can Be Highly Effective”

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Social Media Marketing Is About Business… And, That’s No B.S.

By now, you have probably heard someone say that your business should be using social media to help market your products or services. There is no doubt that the other decision-makers in your company have heard that, also. There is a chance that they have decided to take a wait … “Social Media Marketing Is About Business… And, That’s No B.S.”

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Is Twitter Destined to Fail or Did It Find a Creneau?

People are always trying to assess the future of various social networking sites. For businesses, this type of assessment is needed from time to time, because businesses don’t want to invest heavily in a particular social networking site only to see it close its doors. Therefore, it’s not surprising that … “Is Twitter Destined to Fail or Did It Find a Creneau?”

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