Given all the competition for a person’s attention, it would be easy to think that email marketing is a waste of time.
However, that couldn’t be further from the truth.
As I pointed out in a post last October, a study from Econsultancy found that email marketing was rated as providing good or excellent ROI by agency marketers more often than any other channel, and only organic search was rated as providing good or excellent ROI by more client-side marketers.
However, when Econsultancy asked companies to rate the overall performance of their email marketing campaigns, most said they performed good (37%) or average (44%). In fact, only 4% rated the performance of their email marketing campaigns as excellent.
Clearly there is room for improvement.
HubSpot’s Email Marketing Certification
Although I have been involved in email marketing campaigns in the past, email marketing wasn’t really my specialty.
However, given the fact that 2.6 billion consumers worldwide use email, I understand its importance, particularly for those businesses that are trying to reach consumers on their smartphones.
Therefore, when HubSpot created their Email Marketing Certification, I jumped at the chance to take advantage of the free training that they were offering.
And, I am glad that I did.
According to the HubSpot website, “This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.”
Throughout the training, I was constantly reminded of the fact that marketers today have access to a lot of data that can be used to improve the way that they communicate with customers and prospects.
However, data without the training to know what it is telling you is pretty much worthless.
This certification helps you gain valuable insight from the data and provides you with the background to start creating email marketing campaigns that your current and potential customers will actually open.
If done correctly, email marketing can be a very valuable way to communicate with consumers.
In fact, many companies report that email marketing is one of the most effective tools that they have.
However, many companies also think that there is room for improvement.
This is why I jumped at the chance to complete the email marketing certification training that HubSpot offers via the HubSpot Academy.
Overall, I found the email marketing training to be well worth my time and effort.
I should point out that I wasn’t paid to write this and I am not a HubSpot employee or customer.
However, I am a fan of the company and the free information, advice, and training that they offer.
I also believe that when a company does something good for others, people should be made aware of it.
I also want to point out that this wasn’t the first HubSpot certification that I have earned and it definitely won’t be the last.
For more information about the free marketing and sales training that they provide, visit academy.hubspot.com.
Photo credit: Kyle James on Flickr.