direct marketing – chadjthiele.com

Customers Love Coupons, but Hate the Fine Print

April 30, 2016May 05, 2016 Chad ThieleLeave a comment

There is a lot of evidence out there that coupons help drive sales. This is partially due to the fact that customers like coupons. In fact, I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them. This … “Customers Love Coupons, but Hate the Fine Print”

Your Successful Marketing Campaigns Might Be Hurting Your Business

December 06, 2011December 06, 2011 Chad ThieleLeave a comment

When you measure the success of your marketing campaigns, are you looking at all the right metrics? And, are you defining success correctly? Depending on what you are measuring and how success is defined, some of your most successful marketing campaigns could be hurting your business in the long run. … “Your Successful Marketing Campaigns Might Be Hurting Your Business”