Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”

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Charity Runner: The Beginning of a Fundraising Journey

Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will give some context to future posts. It also lets readers know where else they can … “Charity Runner: The Beginning of a Fundraising Journey”

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A Case for Cause Sponsorships

Cause sponsorships and cause marketing, in general, are effective ways to earn trust from consumers and increase the number of loyal customers for the brand. According to an article in the Houston Chronicle, “Sponsorship is a form of cause marketing that involves donating to an event or organization and receiving … “A Case for Cause Sponsorships”

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Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y

BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause. However, unlike philanthropy, money spent in cause-related marketing is considered an expense and is expected to show a return.” A recent AdAge article pointed out some statistics from two studies … “Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y”

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