Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement

Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s. However, even though the idea has been around for a while, many stores often … “Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs Improvement”

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Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales

In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know this can use this knowledge to their advantage in order to increase sales in their stores by providing exclusive … “Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive Offers to Increase Retail Sales”

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Online Video Marketing – Just What the Doctor Ordered

If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research report that was published last year by the Pew Research Center’s Internet & American Life Project points out … “Online Video Marketing – Just What the Doctor Ordered”

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A Huge Social Media Fail—Or Is It?

In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May, BuzzFeed posted an article, titled “19 Companies That Made Huge Social Media Fails.” … “A Huge Social Media Fail—Or Is It?”

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Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away

Whether you love them or hate them, nobody can argue with the fact that Walmart has been very successful at doing what they do. This success can be partially attributed to the fact that Walmart has found ways to appeal to and meet the needs of working class consumers. With … “Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away”

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Focus on the Non-Shopper to Increase Retail Sales

In an effort to increase the sales of their products and services, retailers need to focus on the whole shopping experience. This starts even before consumers see or hear the store’s advertisements and extends beyond the time that they actually use the products and services that they have purchased from … “Focus on the Non-Shopper to Increase Retail Sales”

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A Look at the Aging of America From a Retail Perspective

Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that either through design or disregard, the products and services that brands offer tend to … “A Look at the Aging of America From a Retail Perspective”

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They Only Cost a Tweet! #tweetshop

The Kellogg Company Introduces Special K Crisps to the UK In his book, “Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer, and Beyond,” (affiliate link) Paco Underhill points out that, “Close to 90 percent of all new grocery products fail, but it isn’t because … “They Only Cost a Tweet! #tweetshop”

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The Lesson That Marketers Can Learn From the 1948 Presidential Election

“Dewey Defeats Truman,” was the headline that the Chicago Tribune printed the night of the 1948 election. As you probably know, that headline was incorrect. As an article that was published on the Chicago Tribune website explains, “Arguably the most famous headline in the newspaper’s 150-year history, DEWEY DEFEATS TRUMAN … “The Lesson That Marketers Can Learn From the 1948 Presidential Election”

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Don’t Worry, They’re Just Words: Part II

In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand … “Don’t Worry, They’re Just Words: Part II”

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