We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas that we need to grapple with. Specifically, we need to decide where the line should be drawn … “The Technology Is Now Available, but Should Your Business Use It?”
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For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact, Apple’s Q4 2018 earnings report and conference call reported: “Triple transaction volume year-over-year for Apply Pay.” But even with … “Cashless Stores: Ahead of Their Time or Just Bad for Business?”
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“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the singer,” writes Thatiana Diaz in a March 9th post on people.com. H-E-B clearly hit a homerun when it teamed up with … “Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)”
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Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an interesting story to tell. For example, did you know that some of the most beloved breakfast cereals can trace … “Many Success Stories Actually Are Great Stories”
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By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower.” “Pokémon Go is also among the most heavily used apps on a … “A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your Business”
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The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book, “Blink: The Power of Thinking Without Thinking.” In the book, Gladwell talked about Louis Cheskin’s work … “Product Packaging—Valuable Real Estate in a Mobile World”
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In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is going to give retailers a huge competitive advantage. However, before you know it, this … “Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)”
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In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive interactions, or touches at various touchpoints, required typically varies by the type of product or service being sold. Furthermore, … “Sometimes It’s What a Brand Doesn’t Do That Loses the Sale”
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Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment of customer purchases. While this is great news for Macy’s, the brands it sells, and its customers, it might be … “Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing”
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The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a few restaurants and coffee shops have done. In the process, they have … “Reward Customers for Good Behavior to Generate Positive Word of Mouth”
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